Strategies and Patterns for Entering into Markets Free Essay Example, 1750 words

The emerging markets offer opportunities, and various other factors emphasize the market-based advantages and shift to focus on intra-transfer of organization employees, skills, technology, direct investment, and resources. The emerging markets are considered economic powerhouses with a large amount of population, large markets, and resource bases. The economic success of countries helps in spurring growth for the neighboring countries. The success of the emerging markets helps in the creation of sustainable development and also leads to sustainable growth opportunities (Santamar a and Ni, 2008). The emerging markets have changed their way of expansion from the traditional methods of entering into the markets to innovative methods. The multinational corporation has sought innovative capabilities of entering into the markets, such as entering into a wide number of markets and not restricting itself to a limited market area. Penetration into developed national economies would require the breaking of traditional patterns and assistance from the manager (Shirani, 2009). Pervasiveness is important for the multinational corporation, which requires breaking of traditional barriers and marketing activities. The resource-based view forms an important part because it helps in utilizing greater assets to increase the organizational outcome. The enraging markets in these cases would provide better investment opportunities in fixed, equity or currency spaces. We will write a custom essay sample on Strategies and Patterns for Entering into Markets or any topic specifically for you Only $17.96 $11.86/page